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SECTION SCROLL

PROJECT

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New York

TYPE

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Airbnb

VIEW PROJECT

We are not about

We are about

creating spaces.

creating stories.

creating spaces.

creating stories.

OUR PURPOSE?

EXPANDING

EXPANDING

the conceptual limitations

of the design universe.

the conceptual limitations

of the design universe.

We dive deep into

Shaping interiors in ways

your needs and vision.

beyond your imagination.

your needs and vision.

beyond your imagination.

Designed by ISRA

THE VANGUHN SOFA

Designed by ISRA

THE ATHENA WASHBASIN

Designed by ISRA

THE EMPERO CHAIR

Designed by ISRA

THE NEW YORK WASHBASIN

Designed by ISRA

XANDER ROTATING DESK

We also craft various

objects of disctinction.

objects of disctinction.

Our dedication to innovation has brought us to the forefront of the design world, with a successful showcase at Milano Furniture Fair in 2024. Building on this momentum, we are thrilled to announce our presence at the prestigious New York ICFF 2025, where we will continue to share our vision and push the boundaries of design.

ISRA FURNITURE

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Coming Soon

And now that you

went trough a short brief...

went trough a short brief...

It's time to meet the

people behind each project.

people behind each project.

OUR

ȘERBAN

RALUCA

EUGEN

IULIA

TEAM

GEORGESCU

GEORGESCU

GOREA

COLESNIC

Our team is the soul and energy that brings all our projects to life. Each member brings a distinct touch and it is synergy that allows us to deliver experiences that are not just seen, but felt and lived.
We founded ISRA Design determined to make an impact in the world of interior design. Over the years we have created the "Industrial Luxury" style, a young, fresh and sustainable style, and in parallel, we have explored product design, wanting to create objects that stand out.
As General Manager, I handle both vendor and client relations. My responsibilities include creating implementation budgets and concierge services, making sure that the items proposed in our projects arrive on time and without compromising on quality.
I am an interior architect and a London graduate. My most important task is overseeing the work of the in-house implementation team, so that each project is completed to the highest standards of quality and efficiency.
I work passionately on all projects, handling both the conceptual and technical side. I like to follow the evolution of each project on site, making sure that each one becomes a reflection of each client's identity.

Șerban

Co-founder & Team Leader

"A good name is more to be desired than great riches, and to be loved is more precious than silver and gold."

Raluca

Co-founder & Project Manager

"Elegance is not about standing out, it's about being memorable."

Șerban

Interior Architect

"When in doubt, keep going."

Iulia

Interior Architect

"Innovation comes from the courage to think differently."

Eugen

Interior Architect

"The fruits become visible when a person chooses not to give up."

Șerban

Team leader

"When in doubt, keep going."

Our work revolves around a deep commitment to design. The outcome? A visual experience that goes beyond all expectations.
Our goal is to bring value through a design that not only impresses, but also provides a memorable experience tailored to your needs and lifestyle.

EXPLORE A NEW WORLD

ISRA PRODUCTS

COMING SOON

COMING SOON

Implementations rely on dedicated people on the ground.
Ion and Daniel are interior artists—professionals who truly understand and embrace ISRA projects. They don’t just execute technical plans; they thoughtfully consider every step before taking action.

01

ION

IANCU

I am one of the ground team leaders responsible for implementing the ISRA projects. I am a detail-oriented person and thorough in my approach. I enjoy understanding every aspect of the project and turning concepts into reality, making sure that every detail is perfect and that our vision comes to life.

Workers Coordinator

02

DANIEL

DRAGOMIR

Having extensive experience in implementing projects both in Romania and abroad, I have learned to pay special attention to the details of execution. My goal is to ensure that each project is carried out according to our vision and to the highest quality standards.

Workers Coordinator

03

GEORGE

MARINESCU

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Team Leader

THE ISRA

PARTNERS

LOFT 17

SILK AND STONE

SERENITY LAKE

"When we worked with them, they were just starting out and inexperienced. However, the project was recognized at the RIDA awards as one of the best projects in Romania in 2021. That is less important. The most important is that even today, in our consciousness, our apartment is the most beautiful in the world. "
"From the initial discussions, where Șerban researched and managed to understand in depth what "home" meant to me, to the speed and quality of the implementation and to the prompt resolution of any problems that arose, I was simply reassured and at peace that the apartment would turn out exactly as I wanted. The biggest surprise, however, was that everything turned out significantly better than in the renderings, and I can now take pride in a unique home that represents me in depth. I don't think there is a team in Romania (maybe even in the world) that could have given me a design and a layout as ISRA did, for which I am deeply grateful."
"We wanted to design and arrange the space in such a way that it would fulfill the needs generated by our daily routine, have a unique and pleasant look and be a generator of peace, calm and harmony. Every corner of the house has its own story and charm. Whether we are in the living room, the bathroom or the art gallery, we feel as if we are in another location that interconnects with the rest of the apartment. Basically, we are always in another place but at home."

LOFT 17

SILK AND STONE

SERENITY LAKE

"When we first collaborated with them, they were just starting out and lacked experience. Yet, the project went on to be recognized at the RIDA Awards as one of the best in Romania in 2021. But that’s secondary. What truly matters is that, even to this day, in our hearts, our apartment remains the most beautiful in the world."
"From the initial discussions, where Șerban researched and managed to understand in depth what "home" means to me, to the speed and quality of the implementation and to the prompt resolution of any problems that arose, I was simply reassured and at peace that the apartment would turn out exactly as I wanted. The biggest surprise, however, was that everything turned out significantly better than in the renderings, and I can now take pride in a home that is unique and represents me in depth. I don't think there is a team in Romania (maybe even in the world) that could have provided me with a design and interior as ISRA did, for which I am deeply grateful."
"We wanted to design and arrange the space in such a way that it would fulfill the needs generated by our daily routine, have a unique and pleasant look and be a generator of peace, calm and harmony. Every corner of the house has its own story and charm. Whether we are in the living room, the bathroom or the art gallery, we feel as if we are in another location that interconnects with the rest of the apartment. Basically, we are always in another place but at home."

what isra

customers say?

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Let's work together.

CONTACT US

REQUEST A QUOTE

A unique vision, unlimited possibilities.

ISRA DESIGN

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